Originally published on September 26, 2009.
There was a Ferrari parked in front of the store today. And judging by the reactions of everyone that passed by, the easiest way for a wine store to get some attention in this city may be to park a Ferrari in the front window. I may be rethinking my autumn window display.
In the half hour the car was out front, people crossed the street to get a better view. They stopped in their tracks when the driver brought up the automated convertible top. They craned their necks to get a better view of the back engine. Heads practially snapped off when the engine reved and the car pulled away.
Now I’m not a big car person, but this one was impressive. I even moved my pile of cardboard recycling boxes because they were marring the view. Especially impressive – he didn’t even ask us if he could park there. I guess when you drive a Ferrari, you can park anywhere.