From the Frankly Wines Shelf Talker Files

Originally published on June 25, 2012.

Terry is here pouring his wines. He always seems to wind up pouring on rainy days and Mondays. Honestly, he usually seems to be pouring on rainy Mondays. And true to form… it’s a rainy Monday. Rainy Mondays aren’t the busiest days for foot traffic, but that’s OK because Terry and I can gossip a bit in between the customer. It also gives me a chance to whip up some fun shelf talkers for his wines. (NOTE: what you see below aren’t really shelf talkers.They’re neckers. But that’s a technicality that only supermarket buyers and POS specialists care about.)

Have a look at my handywork below… and just in case your eyesight isn’t quite so good, I’ve typed out the specifics.)

Aquila del Torre AT Sauvignon BlancItalian Sauvignon Blanc… not your usual suspect. Put it under house arrest — your house

Gillia Freisa d’Asti: Like Nebbiolo in a bustier (think Sophia Loren in leather)

Gillia Malvasia: Only mean people don’t like this wine

2 thoughts on “From the Frankly Wines Shelf Talker Files”

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