Valetine’s Day – When Wine Retailers Celebrate Christmas

Originally published on February 15, 2009.

Wine store owners, at least wine store owners that actually manage their own stores, are essentially chained to their counter from Thanksgiving until New Year’s Day. It’s no different for many types of retailers, but since I only own a wine store, I can only speak for wine store owners.

Given that my family lives several states away, we’re only just getting to celebrate Christmas now…on Valentine’s Day. Postponing Christmas has certain advantages, like postponing the gift buying until after the holiday rush. And avoiding the craziness of holiday travel. And enjoying the traditional pink Valentine’s Day tree….

….OK, we don’t really have a pink tree, but it would be cool if we did.

Happy Xmastine’s Day!