Why Ticker Tape Parades Aren’t So Great for Wine Stores

Originally published on November 6, 2009.

The Yankees fans were in the neighborhood for the big ticker tape parade. I wish I could say it was good for business. Unfortunately, most of the fans that stopped in only had interest in buying the following, none of which I sell:

Cigarettes
Matches
Beer
Liquor
Little bottles

One fan was mystified that a place that sold liquor didn’t sell matches. He failed to notice I didn’t sell liquor, so therefore, I didn’t actually need to sell matches. At least according to his theory.