Superbowl Sunday and the Wine Biz

Originally published on February 3, 2008.

Sure I made these cute little Superbowl 3-packs featuring New York States wines, but that was mainly to have something fun to talk about in my first newsletter. But I’m under no illusions that the Superbowl is really about BEER – which I don’t, can’t, probably wouldn’t-even-if-I-could sell. I’m going to start counting how many tourists walk in asking where they can buy beer around here. Probably not many – why would someone with intentions of watching the Superbowl allow themselves to be stuck in a New York City hotel room on the big weekend? But we’ll see – tally will be posted throughout the day.

Update – I think I’ll just keep track of all the tourist requests as they come through, not just the beer requests. Just in case you think I’m being snarky, I’m not – I love the tourists that come into the shop. The American’s always seem up to try something new because they’re on holiday. And everyone else thinks they’ve struck gold because of the ridiculousness that is the dollar exchange rate. I love them! (Although the many requests for directions to Ground Zero, World Trade Center, and Century 21 do get a little old, but not as old as the people who expect me to have in-depth knowledge of the parking rules for the spots outside my door.)

So here’s the update

1 – 1.05pm – Pack of British ladies asking for Gavi (don’t have it, but the British seem to ask for it, so if they keep coming, eventually I’ll get one). They also comment on the Bolly (aka Bollinger) -that it’s cheaper in the UK, which I know it’s not. Guess they don’t have their exchange rate calculations sorted properly.

2 – 1.34pm – French family searching for Gewurztraminer. Which I have. Chilled even!